PAQ Articles 
What’s in a Symbol?: Big Questions for Place Branding in Public Administration
STACI M. ZAVATTARO
PAQ, Vol. 42 No. 1,
(2018)
As practitioners in public organizations undertake place branding and associated communications efforts, scholarship in public management needs to better understand these phenomena. Related disciplines such as business management, tourism management, and corporate marketing help frame “big questions” for this emerging area of research and practice in public administration. Combined, the big questions relate to governance practices to encourage partnerships, participation and a broader understanding of how practitioners can use place branding strategies to manage reputation, as well as how scholars can study these practices. This article identifies these big questions and sets a research agenda in public administration research.
Subscribers: Login to read this article
Guests: Subscribe to PAQ, or purchase individual article access for $10.
The article is not available for automatic download. We will email the article to you as a PDF file upon receiving your payment, typically within 24 hours.